Business @ the Speed of Stupid: How to Avoid Technology Disasters in Business

By: Dan Burke, Alan Morrison

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Business @ the Speed of Stupid brings to light many of the myths that stymie unwary investors, entrepreneurs, and managers who are seeking to turn a profit in the digital economy. It highlights why smart entrepreneurs buy into dim-witted business beliefs and exposes the "big lies" that have crippled so many companies. With ultimate know-how, verve, and humor, Dan Burke and Alan Morrison reveal why brilliant engineers don't always make brilliant business leaders, how innovation is far less important than customers and quality, and that, yes, you do need to be profitable to survive on the Web. Bringing realism and experience to the table to counteract the lingering technology industry hype, Business @ the Speed of Stupid explains how to survive and profit in the next phase of our technology-driven economy.

Title: Business @ the Speed of Stupid: How to Avoid Technology Disasters in Business

Author Name: Dan Burke, Alan Morrison

Categories: Business,

Publisher: Basic Books: October 2002

ISBN Number: 0738207683

ISBN Number 13: 9780738207681

Binding: Trade Paperback

Book Condition: Used - Good

Seller ID: 34985

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